We have created a gift box for the Regional Tourist Office which aims at the promotion of local areas by using innovative, commercial advertising media.

The gift box consists of 50 facilities and experiences, divided into 4 “clusters”, represented by:

  • mountain;
  • sea;
  • food and wine;
  • culture.

The product has been distributed through the Mondadori bookstore network that has been given great “endorsement” by allowing the product to bear its brand.